By now, illustrator Sasha Prood’s breathtaking botanical typography has made the rounds. But I would be remiss if such a beautiful example of horticulture-influenced design went unannounced here. Her hyper-detailed, hand-drawn letters take inspiration from actual species as well as from generic botanical shapes. Before hiring Eva Juliet, I spoke at length with Sasha’s agent about having her design Plant Propaganda’s logo. Of course, it’s obvious I made the right decision in the end! Maybe someday I’ll revisit commissioning custom work. Until then, I can still marvel at the amazing work she does for everyone else.
For more of Sasha’s work, see her online portfolio.
All photos and artwork © Sasha Prood