Mara Hoffman Summer 2012

I’m an enormous fan of Mara Hoffman, and her summer 2012 swim campaign is one of my all time favorites. For this shoot she drew inspiration from Cuban and Caribbean environments, creating a lush jungle of cymbidiums, croton, palms, philodendrons and other tropicals for her model to romp in. The use of colored light to illuminate these scenes creates a sense of sinister voodoo, as if just off-camera there is a tribe of head hunters or a grove of man-eating vines waiting to attack. My question is, who arranges all this? Is “plant stylist” a career choice and, if so, how do I apply?

Shot by Olivia Malone.

Want more floral-infused fashion shoots? Check out our post on Tibi’s Spring/Summer 2012 line.
Or, shop Mara Hoffman and start your own jungle adventure.