I’m an enormous fan of Mara Hoffman, and her summer 2012 swim campaign is one of my all time favorites. For this shoot she drew inspiration from Cuban and Caribbean environments, creating a lush jungle of cymbidiums, croton, palms, philodendrons and other tropicals for her model to romp in. The use of colored light to illuminate these scenes creates a sense of sinister voodoo, as if just off-camera there is a tribe of head hunters or a grove of man-eating vines waiting to attack. My question is, who arranges all this? Is “plant stylist” a career choice and, if so, how do I apply?
Shot by Olivia Malone.